HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the
Hero,
HD2, and
Tilt2 and equally-promising upcoming products like the
Dragon and
Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the
Motorola Droid come out and make stock Android sexy again.
Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.