Sony Ericsson Launches Aino™ Multimedia Unlocked Mobile Phone with Enhanced Entertainment Features and Touch Screen Technology
What: Sony Electronics announced today the new Sony Ericsson Aino™ unlocked handset, now available at Sony Style stores nationwide and SonyStyle.com for about $600.
For unlocked purists and style seekers, the Sony Ericsson Aino™ phone is a 3G-enabled mobile phone that offers on-the-go entertainment and rich multimedia features. Entertainment options are nearly limitless – capture photos, listen to music, view videos and access content from your PlayStation®3 console and home PC with its unique Remote Play, Media Home, and Media Go™ features. Providing a superior user experience, the Aino™ phone offers integrated Wi-Fi® connection, an intuitive touch screen display and a dazzling 8.1 Megapixel camera. To complete the entertainment package, the Aino™ phone includes Stereo Bluetooth® headphones, charging base, 8GB microSD™ memory card and a USB connector cable in the box.
· TOUCH: Access and capture all of life's moments with the Aino™ phone's 3-inch, crisp 432 x 240 touch screen display. With a unique and interactive user-interface, the Aino™ phone gives users an exceptional listening, watching and communicating experience by simply tapping or sliding a fingertip across the screen. The Aino™ phone's media browser with 3D navigation offers an intuitive understanding of where users are at all times, making it simple to navigate through the phone's suite of media features and personal multimedia content. Additionally, the Aino™ phone includes a traditional key pad for quick and easy dialing.
· DOWNLOAD: Gain the freedom to wirelessly download content with an established Wi-Fi® connection using the Aino™ phone's Media Home functionality. When set on Automatic Download, Media Home will check every 30 minutes for all of your latest podcasts, photos, videos and music, and instantly upload them from your PC to the Aino™ phone. The Media Go™ application is the easiest way to organize media stored on a PC and transfer it to the Aino™ phone, transcoding movies to the best format for your mobile phone.
· CONNECT: Use PlayStation®3 Remote Play to seamlessly access music, videos and photos stored on your PS3 at home as well as remotely control your PS3 from anywhere in the world. By logging on to the PlayStation®Network, users can chat with PSN friends and even purchase items from the PlayStation®Store.
· CAPTURE: Catch crystal clear photos with the Aino™ phone's 8.1 Megapixel camera that displays images in up to 16.7 million colors. The Aino™ phone is loaded with imaging features, such as dedicated camera buttons, Auto/touch Focus, photo flash, image stabilization, a 16x digital zoom, Face Detection and BestPic™ technologies and auto-rotation of images. The Geo-Tag™ application and the pre-installed Google Maps™ application allow users to view the location where photos are taken and the Aino™ phone's wireless functionality allows users to share and view photos between their phone, PC and even their TV.
Why: Sony Electronics is the only authorized distributor of SEMC unlocked handsets in North America for Sony Ericsson. The benefits for consumers include the SEMC manufacturer's warranty when bought through an authorized dealer, as well as full customer support for the Aino™ phone and other Sony Ericsson unlocked handsets.
Who: The Aino™ phone is for mobile phone users who are tapped into the latest in mobile phone design and technology and who typically purchase unlocked phones for their added features and the flexibility to switch phones whenever the latest technology is available.
When: Oct. 27, 2009 at 12:01 a.m. PST