In conjunction with BlackBerry App World
2.0's emergence from beta today, RIM has announced that developers will now be able to charge 99 cents or $1.99 for their wares. Doesn't sound like news, right? Well, it is, because the company had previously set a minimum of $2.99
, an attempt to keep... well, for lack of a better term, crap
out of its official marketplace. What we assume RIM has since discovered is that lots of devs with great apps want to go for a volume play, not a margin one -- it's a strategy that has worked for plenty of folks in the iPhone App Store -- and they're looking at this as an easy, quick way to get more people interested in porting the good stuff to BlackBerry 6
on the Torch
, perhaps? Other notable improvements in 2.0 include non-PayPal credit card payments, new app browsing options, and a new BlackBerry ID that'll let folks move both free and paid apps between devices when they upgrade -- in other words, it's a worthwhile download.