The Nexus 9 wasn't designed to be an iPad killer; it was designed to inspire Google's Android partners to create one instead. Though you'd be forgiven for thinking otherwise: It was announced one day before the iPad Air 2 and mini 3, comes with a powerful 64-bit NVIDIA chip and will be competitively priced with Apple's tablets. But Alberto Villarreal, head of the Nexus 9's industrial design, insists that this wasn't the purpose.
"We wanted to accelerate the premium market for Android tablets," Villarreal said. "[The Nexus 9] has a lot of attributes and definitely will bring the quality for other companies to do better."