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Rarely do we see a tech startup spending five months actively hyping up an unborn product; and when we do, most of them end up being vaporware. Luckily, that's not the case with OnePlus. Today, the Shenzhen-based company has finally unveiled its first smartphone, the One (not to be confused with the HTC One). While the device's impressive specs have already been listed in detail beforehand, OnePlus had remained tight-lipped about the actual prices (unsubsidized) until today: $299/£229/€269 for the 16GB model, and $349/£269/€299 for the 64GB flavor; both due mid to late May. This aggressive pricing is obviously going right after the Nexus 5 ($349 for 16GB, $399 for 32GB), but is this too good to be true?

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Major League Baseball is bringing back a classic. But while resuscitating an old title could sometimes create a double-edged-sword effect of sorts, that's not stopping MLB from taking the chance to reboot the R.B.I. Baseball series. Most importantly, R.B.I. Baseball 14 was developed in-house by MLB's Advanced Media branch, also known as MLBAM, a team that's behind applications like At Bat and whose tech powers the WWE Network streaming service. Up until now, sport games have been all about licensing, so this shift also lets us know how Major League Baseball views that industry. Sure, the experience in R.B.I. Baseball 14 might not be as full-fledged as with, say, Sony's MLB 14 The Show, but it's still interesting to see a professional league leveraging its work as a technology company too.

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HTC's latest flagship device, the One M8, is one of the best Android smartphones now available on the market, but what would happen to it if Google stripped the phone of some of its customizations? That's essentially what the Google Play edition of the new One offers. Plunk down $699 and you'll have access to an unlocked and (mostly) unadulterated version of the M8 with stock Android 4.4 (also known as KitKat).

Of course, we've been curious to see what will happen to the features that make the new One unique. HTC told us that the Google Play edition will be able to take advantage of the Duo Camera, for instance, but does it still offer the same functionality? Additionally, can we use the Motion Launch gestures to wake up the phone and access different features? And how about that clever Dot View case that comes in so handy on the Sense version? Look no further for the answers.

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The Nokia Lumia Icon is a fantastic Windows Phone that comes with a bunch of top features that most WP users haven't been able to enjoy until recently, but it had one critical flaw: it was an exclusive to Verizon, which meant that only a handful of users in the US could buy it. For the rest of the world, the only way to get a top-of-the-line Windows Phone (in nearly every spec, that is) has been to buy the Lumia 1520, but its large 6-inch display -- though beautiful at 1080p -- simply made it too big for a lot of people. Fortunately, that's about to end because Nokia announced a global version of the Icon known as the Lumia 930, which comes with more LTE compatibility and Windows Phone 8.1.

Interestingly enough, there's not much of a difference between the two devices. This actually is a bit surprising, considering Verizon has historically landed design exclusives with Nokia like the Lumia 822 and 928. The resemblance is definitely striking, with the only major hardware changes manifest in the presence of GSM bands instead of CDMA and the additional colors that Nokia will offer.

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Anyone who's played Halo, the iconic first-person shooter based 500 years in the future, knows where Microsoft came up with the name of Cortana, its new voice recognition program on Windows Phone 8.1. Master Chief might be the star of the video game series, but Cortana is the heroic digital sidekick that saves his behind in almost every level. Granted, the Windows Phone version may not help you explore an alien planet or teach you how to defeat the bad guys, but it's still capable of some great stuff.

Just press the search button on the bottom of every Windows Phone device (as long as it uses 8.1, of course) and Cortana pops up, ready to listen and obey your commands. What kinds of things can she do? You can tell her to call someone, send a text, set reminders, take notes and hook you up with all sorts of information that you might need throughout the course of any given day. And since it's powered by Bing, the engine working behind the scenes has a solid amount of oomph.

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The "all new" HTC One has been one of the worst-kept secrets of 2014, but today it's a secret no more. The Taiwanese manufacturer has taken the wraps off its latest flagship and fans of last year's model (count us among them) won't be disappointed. The phone boasts the same aluminum unibody construction as last year's model, but with more pronounced curves and even more metal this time around. A full 90 percent of the body is made of aluminum, quite a bit more than the 70 percent on the previous model. That means it's about half an ounce heavier, but it seems like a small trade-off given the incredible design and spacious 5-inch screen. That panel is still a 1080p S-LCD3 one, which means you can count on the same bright colors and deep blacks. Plus the whole front is protected by a sheet of Gorilla Glass 3. Oh, and before we go any further -- the pair of capacitive buttons have been replaced with the standard trio of Android soft keys! (Phewww...)

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We've seen the teasers and we've seen the leaks, so it's about time to see the real thing. Oppo has finally unveiled the Find 7 in Beijing just now, and as promised, this Android 4.3 device really can take 50-megapixel photos! But as with many things in life, there's a catch here: the sensor is actually a 13-megapixel Sony IMX214 CMOS, so it's a software trick. Still, the results we saw earlier were surprisingly good, so read on to check out how it's done and what the rest of the phone is like.

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When Gionee's spin-off online mobile brand IUNI -- taken from "I am unique" -- launched back in November, it vowed to go right after Xiaomi with a similar sales strategy, but it's also differentiating itself by delivering "stunning" hardware design and "elegant" UI at the same time. Earlier today, the Chinese company finally showed off what it's been working on: the U2. This 2.2GHz Snapdragon 800 device is positioned as the best single-hand metallic phone, featuring a 4.7-inch 1080p LTPS display -- similar to that of last year's HTC One -- tucked within a 65mm-wide aluminum body, which is narrower than the Huawei Ascend P6 and even the Moto X. Oh, and it's cheap, too: the 32GB version with 3GB of RAM is just CN¥1,999 (about $320) unsubsidized, whereas the 16GB version with 2GB RAM is just CN¥1,799 (about $290).

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It's about that time again. That time for NCAA Division I schools to battle it out on the court during the month of March, all in search of men's basketball glory. Naturally, the NCAA, in partnership with CBS and Turner Sports, couldn't have kicked things off without revamping its beloved March Madness Live, both on the desktop and mobile apps. For the most part, however, the streaming service remains largely unchanged -- and we'd say that's a good thing. That said, there are a few new things coming to March Madness Live this year, such as apps for Kindle Fire, Windows 8.1 and Windows Phone 8 (we'll come back to the latter two in a bit).

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Axpro is a Taiwanese company that makes flash drives, so it's surprising to see it building app-connected toys like U14 Free Kick - a game that's a weird hybrid between Frujit Ninja, Subbuteo and Robot Football. Making Fruit Ninja-style swipes on the iOS app determines the power and direction of a free-kick made by a robotic footballer, in the hope of getting it up and over a defending wall. It's been designed for groups of soccerball fanatics who want to show off their ball-curving prowess without doing the real thing, and seems ideal for late night pub competitions. Unfortunately, it won't become commercially available until Axpro finds a distributor, so we might have to clip our nails and dust off that Subbuteo box after all.

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Most smartwatches act as a secondary display for your phone, but there's a select few, like the Neptune Pine, that just want to replace it altogether. It's in this latter category that you'll find the chunky Exetech XS-3: a watch that stands almost two centimeters tall from your wrist. Wrapped in plastic and attached to a heavy-duty rubber strap, the hardware looks tougher than it really is. There's no back cover other than the battery itself, which is exposed to the elements and leaves us concerned as to how sweat-resistant (let alone rain-resistant) this device will be. In any case, it's with the internals and software that things start to get interesting, because the XS-3 comes pretty close to replicating every major function of a smartphone.

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Spritz's speed-reading tech shows up to 1,000 words a minute, makes its debut on Samsung devices

Two weeks ago, we were so busy getting hands-on with the new Samsung GS5 and Galaxy Gear 2 smartwatch that an exclusive app for the two devices flew completely under our radar. That "app," as we call it, isn't really an app at all: it's Spritz's speed-reading technology, and if all goes according to plan, it will soon be embedded into loads of websites, apps and wearables devices. For now, though, the tech is making is debut on the GS5 and the Gear 2, with a public SDK set to come out in a few weeks.

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When we talk about smartphones with buttons on the back of the case, most people's thoughts turn toward the LG G2. But now the French electronics outfit Archos has decided to follow in LG's footsteps with the 64 Xenon, a 6.4-inch phablet that puts both the volume and power buttons on the rear side. Packing a 1,280 x 720 IPS LCD display, dual-SIM slots and HSPA+ radios, it's clear that this is designed to square up against the likes of the Galaxy Mega, but with a much lower price tag of 200 euros (around $275).

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When we reviewed the dual-screen YotaPhone, some of you thought it'd have been better if the device simply skipped the LCD and relied on a single E Ink display instead. Well, that's exactly the approach taken by Onyx (via its Polish distributor, Arta Tech) which is showing off a prototype of the MIDIA InkPhone here at CeBIT. Packing a 4.3-inch front-lit E Ink display (no LCD here), the device is designed as a back-to-basics device for people who need really long battery life or simply those who are looking for an e-reader that can also make calls. Part of the appeal, of course, is that E Ink displays sip power, and the company promises that the InkPhone will last for more than two weeks on a single charge of its 1,800mAh battery.

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Last year, Scanadu caught our attention with Scout, its simple-to-use tricorder-style health monitor. Now a new iPhone case promises to make monitoring your vital signs even easier. Called Wello, the case has sensors built in that can give you a picture of your overall health after holding it a special way for just a few seconds. The slim device measures your heart rate, blood pressure, temperature, and blood oxygen levels and displays the ECG waves from your heart -- you can even test your lung function through a small included attachment you blow into.

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