The appeal is not having to use ink, not needing a seperate printer at all, and never having to worry about your image fading or rubbing off. I have one of those printers, the disks are more expensive, nearly as much as light scribe is now and they are a pain to use in comparison.

I even have light scribe on my laptop, I went over to my sisters on mothers day and burned her a disk with a bunch of pictures on it, then flipped the disk over and burned our family photo on the other side of the disk. It was quick, easy and very nice, not something I could have done at all with my cd printer unless I brough my luggage.