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PSP not expected to be profitable

Kaz Hirai

According to this Reuters article Sony don't expect to make a profit with the PSP—at least during the immediate post-launch phase. Kaz Hirai, the head of Sony's US gaming division said that until lots of titles are available they can't count on recouping the development costs. "Hopefully, this will have a 10-year lifecycle, at which point I'll look back and say 'Yes, definitely profitable.'"