You know CNN is really going for that Emmy when it features Richard Branson's love note to his trusty cellphone. We're not sure what is more disturbing, his 5th grade book report writing style, the fact that he makes it sound like the cellphone made its debut last week, or his suspiciously unbuttoned chest hair flash. "Before I had a mobile phone I would try to get away from my desk as often as possible but it was definitely a lot more difficult. . . Now I'm never behind a desk. I am always out and about and on the move." And free to write truly lame articles for CNN's tech pages, lucky us. We know he's just trying to promote Virgin Mobile so we'll cut him some slack, but CNN's really got no excuse.