Latest in

Image credit:

TiVo planning banner ads for when you fast-forward

Peter Rojas
11.17.04
Share
Tweet
Share
Save

Sponsored Links

tivo

Congress considering a bill that would make it illegal to fast-forward through commercials on DVDs is already bad enough, but apparently determined to alienate their customers even in the absence of a Federal law, TiVo has quietly been cutting deals with advertisers to put banner ads up on screen when you fast-forward through commercials. Beginning in March when you try and fast-forward through a commercial you'll see a small "billboard"; click the pop up and you'll be automatically entered in a contest or get on a list to be sent more information about the product being advertised (all opt-in, they claim). Then by the end of the year TiVo wants to introduce a new service where'll be able to buy stuff from your couch while watching TV (which is awesome, because there isn't already a way to remotely order stuff from the comfort of your own home). TiVo, if you're looking for the perfect way to drive your customers into the arms of your competitors, you've found it.


[Thanks, Thomas]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The best mobile devices for students

The best mobile devices for students

View
Amazon will no longer use drivers' tips to cover their base pay

Amazon will no longer use drivers' tips to cover their base pay

View
YouTube pulls hundreds of channels tied to Hong Kong influence campaign

YouTube pulls hundreds of channels tied to Hong Kong influence campaign

View
'Fortnite' finally nerfs the hated B.R.U.T.E. mechs

'Fortnite' finally nerfs the hated B.R.U.T.E. mechs

View
After a year of Epic Games exclusivity, ‘Hades’ heads to Steam Early Access

After a year of Epic Games exclusivity, ‘Hades’ heads to Steam Early Access

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr