Add cellphone batteries to the list of products manufacturers are trying to brand more aggressively. Stung by an
exploding growing market for counterfeit batteries, Nokia has announced that they will begin branding their
batteries with a holographic logo and a hidden serial number that customers can verify either online or via a text
message. (At least they're still letting consumers use third-party batteries, unlike NEC, which actually
locks them out.) Low-quality aftermarket batteries have
been blamed for calamities from poor power levels to
exploding phones. But the real issue for companies like
Nokia may just be that third-party batteries are a lot cheaper than branded ones.