Jack Campbell from DVForge just emailed us with some very interesting details about that Super Shuffle MP3 player Apple was up in arms about a few days ago—it turns out it was a publicity stunt. Read on for the full story:
A few moments after the first news story broke about the Super Shuffle at CeBit, I emailed LuxPro, asking for resale information. A day later, with no answer in hand, I called them. I spoke with Ms. Daisy Lee, Sales with LuxPro.
I introduced myself, referred Ms. Lee to two of our company's existing ODM partners in China, stated my interest, then let her go. She emailed me less than an hour later. Both of our manufacturing partners I gave to her emailed me to tell me that 'somebody from LuxPro' had contacted them. So, it seems Ms. Lee checked our legitimacy. From that point forward, I have had direct communications with Ms. Lee and with two senior execs at LuxPro, including two cell telephone talks from the floor at CeBit, before that show closed last weekend. Here is what I have learned: