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Microsoft wants to sell 10 million Xbox 360 consoles in first year or so

Peter Rojas
Xbox 360

You can argue (and we're sure you will) about whether they're being totally realistic or not, but Peter Moore, VP of Worldwide Marketing and Publishing for the Xbox, announced at a conference in London that Microsoft expects to sell 10 million Xbox 360 consoles within 12 to 16 months of its launch (which is set for later this year). Microsoft's banking on the first mover advantage (read up on the Dreamcast to see how this can be double-edged sword) and an avalanche of youth-oriented marketing to push them over the top this time around, but to put things in perspective, it's taken them almost four years to sell 20 million original Xbox consoles.

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