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TiVo adds interactive ads--just like the old days 5 years ago

Ryan Block, @ryan

The jury's still out on TiVo's plans to insert ads during fast forwarding, but they've come up with another NAB-friendly ad hook that rolled out today: instantly respond with your TiVo to certain advertisements. TiVo tagged ads will pop up a widget—even when fast forwarding—that if selected will point you to an enhanced on-screen ad interface for obtaining ever more information. Kind of reminds one of early-days "Web-enhanced" TV, like DirecTV's early efforts or those of Wink (among others), which, you know, obviously completely took off with consumers who just couldn't wait to buy items instantly directly off TV commercials they were doing their best to tune out. Smells a bit like a broadcaster appeasement if you ask us.

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