"Microsoft can roll out a dozen cool products, and the media goes
ga-ga over the video iPod — a rather late-to-market Apple product. They
all swoon over the prospect of paying $2 to download an otherwise free
TV show so they can have the privilege of watching it on a 2-inch
When was the last time Microsoft rolled out a dozen
cool products, anyway? Let's see... There's the Xbox 360, which I seem
to recall a few people mentioning.
And Windows Vista, which has been hyped plenty - despite the fact that
it still isn't shipping and there's nothing terribly innovative about
it that Apple (those bastards) hasn't already done. What was that about
late-to-market? And we're supposed to believe that "the reason for this is that today's newspaper and magazine tech writers know little about computers..." Hey Walter - Dvorak just called you stupid. Are you going to stand for that?
You know what, though? Maybe John is right. Maybe the press needs to spend more time writing about Microsoft. I'd like to see more coverage about viruses and spyware and gaping security holes. The more exposure that stuff gets, the more people will be inclined to switch to a Mac and the press couldn't just ignore that so they'd have to start writing about the Mac again. It's a vicious circle, indeed.
Microsoft is no underdog and I'm not going to feel sorry for a company that has the bulk of the world's marketshare. If Gates & Co. wanted to dominate the media, I'm sure they'd find a way to do it, just like they dominated the PC market. They could start by innovating as rapidly as Apple has been instead of duplicating what Apple has already done. Which, interestingly, is what Dvorak encourages them to continue doing! ["Probably the smartest thing Microsoft could ever have done was copy as much of the Mac OS as it could"]
While it may be true that Apple has been getting a ton of press coverage in recent times, I don't really see where it's been at the expense of Microsoft. Then again, what the hell do I know. I'm just an ignorant tech writer who doesn't know anything about computers and I use a Mac.
[Thanks, Jeff K!]