talks fast so this is straight transcript ...
"This is the first portable computer ... if it had
stayed at 28 pounds it would never have become normal. We expect things to become normal. We expect a Wi-Fi
connection in that coffee shop.
"First it has to take advantage of Moore's Law .. Second it needs to be
built on a set of standards. Third there needs to be an ecosystem ... to bring it to market.
picture on the screen is the first PC. Green screen, no connectivity. We added CD-ROM, speakers. We
added connectivity by a modem. We changed the form factor ... integrated Wi-Fi ... we have the latest
instantiation of the breed, the multimedia laptop with integrated HD DVD drive.
"Three years ago
we created a new normal in computing with the introduction of Centrino. It was the first manifestation of a
platform approach for Intel, not just a chip.
"It enabled designs that could be made smaller, lighter,
more portable. We worked with manufacturers, telecommunications providers ... to move Wi-Fi from the fringe into
the mainstream (map of WiFi hotspots in Las Vegas pre and post Centrino)
"So what's next? We're
going to see the rise of the digital multitasker. We are all multitasking creatures. The younger you are
the more that's true. We want smaller devices, cooler devices, quieter devices. That requires lower
"We at Intel are having a massive shift from focusing on processor speed ... to multi core.
"We're introducing Centrino Duo ... 68 % faster, 28% lower power, better Wi-Fi."
DEMO: Sean Maloney, head of Intel's mobility group, does a corny but fun demo of throwing all kinds of
consumer electronics into a magic hat and pulling out ... a Centrino Duo notebook!
Sean shows lots of
high-res video while talking stats and roadmaps.
Sean shows some new laptops including a hot yellow
Lamborghini-branded model that claims 5 hours battery life.
4:55 Paul again: "A new
microprocessor .. we call it Core Duo." Video promo for Core Duo to tune of "Revolution."
"Core Duo is our first new brand since Pentium. It's about three times smaller than Pentium, about the size
of a dime .. it is the world's lowest power dual-core processor. We'll ship the millionth Core Duo in three
5:00 Michael Dell comes out to show new Dell laptop with Core Duo and 17 inch screen.
Otellini: "Are you having a two-for-one special?"
Dell: "Are YOU having a two-for-one
special?" (laughter - it sounded off-script)
Dell jokes that he doesn't trust Paul with the
laptop, "so I'll just take this and be on my way." The laptop folds up with built-in heavy duty
5:05 stats about broadband adoption, standards ... a good time for us to post photos.
Paul echoes last night's Microsoft theme of
moving from the two-foot interface (PC) to the ten-foot interface (TV).
"What consumers tell us they
want is online content on that big screen in their living room ... from the couch, from the bed. We need to
intergrate the TV capabilities, the PC capabilities, and the Internet experience.
"What is Viiv?
A combination of hardware and softwawre that delivers a new media experience."
Tese are are
1) CE Simple - consumer electronics not IT
2) Dual Core - smaller, cooler, quieter for living room.
3) Premium Content
TALKING POINTS ALERT: "Ultimately Viiv is about ... putting the consumer in
control." Verbatim from Gates' keynote last night.
Video promo for Viiv in which the voiceover
actually says, "putting you in control."
5:07 Don MacDonald from Intel's digital
home group comes out to talk about Viiv.
"Viiv had to be easy to use, it had to have a performance
capability to thrill users, and it had to ..." something about being integrated.
Don shows demo of home
setup. "The LCD actually takes longer to power down and power up than the Viiv PC." He refers to
"the demanding environment of the living room."
"Unfortunately standards are necessary, but
not sufficient. We need to build on top of standards." He's looking through ESPN options for March
(This is a long demo of video menus and content.)
5:15 Don shows off various form
factors from differnet makers. Many wouldn't be recognized as PCs but as living room consumer electronics.
5:15 Don: "All of these systems are available either today, or in the next few weeks. Prices start
at below 900 dollars."
More multimedia interaction demos. "High definition content streaming
directly from Viiv to this plasma screen in another room. Regardless of where your content is stored ... you'll
simply use the remote to identify , acquire, and play it." Demo shows three simultaneous streams.
"We have a device called a digital media adapter so you can hook this up to an existing television."
"If it is protected content, it will move throughout your home but it's still very much
Viiv will also be upgradeable via download.
5:20 Paul alone onstage.
"I believe we're at the threshold of a ... Digital Entertainment Era."
We've been here long enough
to know: Here come the celebrities.
"I'm here to introduce Chase Carey..." from DirectTV. We
were expecting Snoop. But Chase seems cool.
You can auto-complete this part of the show. Chase:
"... letting consumers access it when, where and how they want."
5:25 More promo video, this time
of major media carriers around the world (e.g. Tarabu) talking about how great this is for them.
of BusinessWeek headline, "The End of TV (As You Know It)" (DIsclaimer/self-promo: One of us also
writes for BusinessWeek)
Yet another promo video, this one for ... um, AOL. (Disclaimer again: AOL
owns Engadget. As people here remind us every ten minutes.)
5:30 AOL chair Jonathan Miller comes
onstage. He refers to video segments as "assets." There are several hundred thousand
"assets" in the service. Big-screen demo of surfing the assets and choosing a Welcome Back Kotter rerun
(which isn't HD, we note.)
Now we're getting a Babylon 5 clip in ... well, not HD. But they have 14,000
Jonathan: "I hesitate to use this word, a convergence of great content, great plaftorm, great technology, the UI, and a business model
Another video that talks up how NBC will deliver the Olympics via Viiv.
"The one thing we haven't talked about yet is content. Two years ago we stood up where with Morgan Freeman
and announced we would deliver ... movies .. to your home ... over the Internet."
video. "When, where, and how you want."
5:40 Morgan Freeman and Lauren McCready come onstage
to promise movies "within a few weeks of their release to theaters," Morgan says.
onstage: Tom Hanks, Danny DeVito, Tom Shadyac, Brad Silberling. Hanks jokes about his earlier appearance for
Sony: "I've been hanging around backstage for three hours." Lots of apple-polishing speeches.
Hanks cuts the BS and just says it's really great. DeVito gets a phone call onstage, promises Rhea Perlman that
although he's in Vegas their are no girls there.
Hanks: "There are lot of creative entities that
might only exist on ClickStar. The opportunity is for the creative people - writers, directors, even the actors -
to control their own work from start to finish."
Lonnnnnggggg idle banter about ClickStar's first
simultaneous release, "10 Items or Less," produced by Silberling and starring Freeman.
Paul finally alone again onstage. "Today on Viiv at its launch, there are 2 million songs, 100,000 music
videos, 10,000 TV shows ... Welcome to The New Normal."
"This year, 100 million people will
discover digital technology for the first time. 150 million people will discover wireless ... that's The New
Normal. The stage is set, let's go have some fun. Thank you very much."
5:50 House PA
cranks up Let's Get it Started again, to the amusement of Apple fans (Steve used it last year.)
6:16PM -- Peter is interviewing Morgan Freeman and Lauren McCready for the next podcast.]