is seeing great ratings for The Office, and they think that
the iTunes Music Store is part of the reason. It is the most downloaded of all NBC material on iTunes, and it is
consistently the top downloaded TV show.
ABC is also seeing similar gains with their shows that are available on iTunes. Does this mean that they will both soon open the floodgates and make available much more content on iTunes? I sure hope so, because I want to cancel my cable and watch only iTunes downloaded videos.