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Sony profits bounce back with Bravias

Kevin C. Tofel

Maybe Sir Howard has a master plan after all. Sony reversed their 10 billion yen forecasted loss for the year with a new expectation of profits to the tune of 70 billion yen. The new forecasted profit of $605 million is due in large part by profitability in the Sony Bravia LCD line. According to Sony, the Bravia sets were the best-selling LCD line in America for the fourth quarter of 2005, taking a 30-percent share of all LCDs sold. In hindsight, those quarter of a million super-balls might have added a little bounce into the once-dominant TV maker.

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