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At least someone is benefiting from HDTV conflicts

Antenna

Electronics stores. If you can't get Super Bowl XL in high definition via your cable provider, you're probably running to the store to get an antenna. St. Louis is a part of the long list of communities that don't have ABC's HD feed included in their cable package. As a result, local companies like Antennas Direct are doing brisk business in selling the necessary equipment to pull in the big game.

If you're still wondering what you need to see the Xtra Large game in HD we have a list. Otherwise, you could always start a petition.