Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and
"Waswitchedon Post news desk. Karl Burnstein speaking."
"I know all about Microsoft and HD DVD."
"Who is this?"
"Call me… 'Disc Bloat.'"
"Yeah, well, whoever you are, that's yesterday's news. Everyone knows that Microsoft went with HD DVD in order to cause grief for Sony, and especially wanted iHD for interactivity since the equivalent Blu-ray specification is based on Java."
"You're wrong, Burnstein. Microsoft doesn't want HD DVD to win."
"Huh? Then why are they backing it?"
"Follow the money."
"What do you mean?"
"Microsoft wants both Blu-ray and HD DVD to lose. You see, before Microsoft and Intel backed HD DVD, Toshiba was just about the only major consumer hardware brand backing HD DVD. Now, since Microsoft and Intel have hopped on to the HD DVD bandwagon and at least dragged HP part of the way there, HD DVD has become a much more viable option."
"So, like I said, Microsoft wants HD DVD to win."
"No. Microsoft knows that even with its and Intel's support, the standard isn't strong enough to beat Blu-ray in the marketplace per se. However, with them on board, HD DVD is just strong enough so that there's a good chance that neither standard will be able to claim a clear victory..."