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Sony's MMO marketing shows signs of desperation

Jennie Lees

Many of you showed scorn at one of Sony Online Entertainment's recent moves, their "all-in-one" Station Access Collection MMO bundle. But wait; they're not done yet. If playing PlanetSide for free isn't enough for you, SOE have teamed up with FilePlanet to offer a month's free play of EverQuest II.

Not tempted? How about some Star Wars Galaxies TV commercials to pique your interest? (Ignore what dedicated players are saying; hardcore players are so last season.)

We hope the marketing department hasn't run out of ideas yet; SOE are definitely piling on the publicity, but given the reaction to their Station Access Collection announcement, all this still won't be enough to rejuvenate their aging MMOs. Casual gamers or those new to MMOs might get suckered in briefly, but we're unlikely to see a huge rush of new players as a result of all these campaigns; if anything, the over-promotion will put people off.

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