Research firm Forrester's
latest report on the video games industry, entitled "North American Video Gaming: Surviving a Midlife
Slowdown", summarizes a video game related mail survey of over 10,000 US and Canadian households. The report
provides numerical evidence that PC gaming is not declining but is in fact already the dominant platform for video
gaming and the penetration of PC gaming into North American households is expected to rise.
According to the
survey, 39% of all households use PCs for playing video games - this group makes up the vast majority of the 48% of
households that have any sort of video games hardware. For comparison: 30% of households in Canada and 37% of
households in the U.S. have some form of console based game hardware. The reason that PC gaming is more prevalent is
probably due to the multi-tasking nature of personal computers. If it's there (for whatever reason: word processing,
doing the taxes), why not use it for playing games as well?
The second major statistic that the survey
uncovered was that 53% of all households that own PCs play games on the PC. We're not sure that this is a positive
statistic. This means that a vast swathe of PC owning households do not play games on their PCs. Publishers should aim
to target these non-gaming PC owners and there's certainly a lot that developers and publishers can do to solve this
problem. At the moment, PC gaming is a complex affair that can confuse even
the most hardcore of gamers. The PC gaming experience must improve if a greater PC owning audience is to be
captured.
PC gaming market healthy, shows signs of growth
In the area of online gaming, PC gaming is strong. 60% of PC gamers play games online and 82% of these play
online for free. The PC is the primary portal to the Internet for many families and once PCs are set up to browse the
web, there's usually little configuration required to play online games. The fact that 82% of these online games are
free is one area where PCs beat the console sector. The closest console to this adoption rate (the Xbox with Xbox Live)
has less than 1 in 5 owners playing games online.
Finally the report predicts that PC gaming is expected to
increase to 44% of North American households by 2011. The report cites more powerful PCs, Intel's Viiv platform, Dell
XPS gaming PCs and increasing broadband adoption as the driving factors. We just hope Dell's up to the task.