Billed as the first sports academy for competitive gaming, the Home of Chrome in Sweden is a venture set up by VIA to showcase the successful female Quake 4 team g0d (girlz of destruction). We assume the plan is to combine the appeal of micro-celebrities with the universal allure of gaming (and girl gamers in particular).

It's an interesting move, and one that every pro team (or aspiring professional gamer) is looking on with envy. As the results of this experiment appear, we'll see if more sponsors decide to follow suit--as the play girlz blog points out, this is crying out for a TV show.