10:24am PT - "Both of these models are available starting today. With
the Mac mini this comprises 50% of our entire product line now available with Intel processors since we announced the
shipment of MacBook Pros in January."
10:25am PT - "So, that's what's happening in
the Mac world. Now, let's move over and talk about music. I think you're all familiar with our latest iPods.... iPods
have a 78% marketshare of the entire MP3 market, and we're very proud of that. iTunes just passed a major milestone, we
just sold our billiionth song. In less than 3 years we sold a billion
songs." Showing ABC clip on the billionth song download.
PT - "Ok, a billion sold, so we beat McDonald's. Let's move on to some new products in the music space: a
relatively simple product, but it's something we think a lot of people will want to use. iPod leather cases. We've been
working on these for a while. We're gonna sell these for $99, they go on sale in mid
10:28am PT - "So that's the first thing, you know, we put a lot of work into
making the iPod an indispensable part of on-the-go living. 40% of all autos offer iPod connectivity. So now it's time
to add a second focus, in the home."
10:29am PT - "There are some products on the
market that help you do that, they're powered speakers, but the problem with these products is none of them offer home
stereo quality. You're not getting rid of your home stereo. What is home stereo quality? If you're an audiophile, if
you close your eyes, you hear a soundstage, the speakers disappear... The second thing, maybe the most important, is
precise imaging and separation."
It's obviously he's about to intro an iPod boombox given the size and
shape of the veiled device on stage.
10:30am PT - "You want a wide frequency
range... room-filling power without distortion. We're gonna introduce one today that has some of the attributes of some
of the speakers out there. Today we're introducing the iPod Hi-Fi."
10:31am PT - "Your
stereo's really ready to move to an iPod based stereo if we can get the quality up... The Hi-Fi has a three driver
system... we have a dock right on top, you can plug in any iPod we've ever shipped with a dock
10:34am PT - "It even has an auxiliary input in the back
so you can plug your shuffle in. Let's look inside..." Shows dissection diagrams of the Hi-Fi. "We've
integrated the electronics and the power supply in there, there's no power brick. You can power this off D size
batteries, you can take it out the cabana or the pool, great sound wherever you are. We have two 80mm mid range drivers
in sealed acoustic suspension. We have a 130mm dual voice coil woofer with a ported bass reflex design, we get great
bass on this thing that doesn't distort when you crank it up. It has a sealed resin enclosure that
doesn't vibrate. ... one of the things we've done is put a speaker option in the iPod menu. Update's already out, you
can set the tone control, boost the treble or the bass."
PT - "You can have the screen go black and and just display the album art. Great for newer iPods."
He's going over the aforementioned features... but it's still a boombox. "We think we can deliver
home stereo quality for the first time in the iPod ecosystem. How much does this cost?" Slide starts displaying
products for over $1,000, like Bose systems. It's starting to feel a bit like an As-Seen-On-TV infomercial. "We're
delivering audio quality absolutely competitively with these products, we're gonna price it at $349. It goes on sale...
10:37am PT - "We have some rooms upstairs we
want you to visit, we have a kitchen, a dorm room, a living room, and a study that are set up with the iPod Hi-Fi. Home
stereo. Reinvinted for the iPod age."
10:38am PT - "I'm an
audiophile, and I'm getting rid of my stereo."
10:39am PT - "So,
what've we talked about today? Some really cool products, a new Mac mini that runs 5x faster... Front Row with Bonjour,
update will go out later this week... iPod cases, they're really, really nice. And, of course, the new iPod
10:40am PT - "Thank you very much for coming today, and we'll see you all real
Jobs walks offstage, that's all! No "one more thing..." Guess we'll all have to wait
until April for Apple's 30th anniversary for a more typically Apple-big announcement. See you next time!