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The growth of in-game advertising

Jennie Lees

It's "warm and fuzzy" feelings all round for in-game advertisers, according to these predictions from MarketingSherpa and Yankee Group. While in-game advertising isn't top of the list for corporations, with only 10% of respondents quizzed admitting to immediate plans in the area, it's certainly on a lot of radars.

Slightly more disturbing is the chart of predicted growth for games-related advertising from May 2005; between advergaming and in-game ads, the end of this decade will see games as an extremely viable platform for advertisers if these predictions are anywhere near correct.

[Via Cathode Tan]

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