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The DTV education continues

Ben Drawbaugh

It seems that Circuit City was ahead of their time when posting notices to customers concerning the analog shutoff. We applaud them for it and are equally excited that the Consumer electronics Association is increasing efforts to get the word out.

They are basically asking for labels on analog TVs and signs posted so that consumers understand that the TV's integrated tuner has a limited life span. The notice is long and I am sure that it will cause some confusion, but just like the Circuit City notice it will help sell some DTVs.

Speaking of selling DTVs, the CEA is also predicting that 2006 will be the first year that DTVs outsell analog TVs. They also note that DTV sales are expected to see a 50% increase over 2005.
via [Broadcast Newsroom]

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