Steve Ballmer is, let's say, a passionate guy. With Microsoft stagnating while the iTunes Music Store and Google (which
is practically synonymous with "search" these days) becoming the standard of what they do, he's got a lot of
stress to deal with. How does he manage? When he isn't sweating profusely, he's spending time with his kids...and
telling them not to use Google or iPods.
In an interview with CNN Money, he was asked if he owns an iPod. He replied:
"No, I do not. Nor do my children. My children--in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod."
Call me crazy, Steve, but telling kids not to do something only makes that "something" more appealing. He also mentioned that Micorsoft intends to make announcements "...within the next 12 months" about their plans for dealing with the iPod.
So, Steve's announcement was basically "come back in 12 months for another announcement." Gee, I can't wait.