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Ad critic: Hitman ad titillates, but is it a murder/sex sim?

Vladimir Cole

Pictured here is a two-page ad spread for the Hitman game that appeared in the April 2006 issue of PC Gamer magazine. Click the image to view a larger version, and then post your critiques below. Does this ad speak to you? Does it make you want to buy the game? Is it too edgy? Does it appear to be, in the words of one Joystiq reader, an ad selling a "rape/murder fantasy" type of game? Let's see how well we can deconstruct this ad.

Stay tuned, we'll do this again next Friday. We'll quote some of the best critiques in next week's post.

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