In yet another gimmicky attempt to revitalize sagging box
office sales, NTT Communications Corp will be installing fragrance-releasing equipment (think:
giant Glade Plug-Ins) in several Japanese theaters that mixes different herbs and oils to create aromas that supposedly
enhance key on-screen plot elements. According to Kyodo News, NTT "will use the Internet" to synchronize the
scent generators -- which are located under what we assume to be more-pricey "aroma premium seats" -- during
seven scenes of the multi-theater April 22nd premier. Colin Farrell lovers will be pleased to learn that the first
movie to get this 21st century "Smell-O-Vision" treatment is the actor's 2005 film, 'The New World,"
whose tale of love between Pilgrims and Native Americans will no doubt result in a heavy odor of turkey, stuffing, and
pumpkin pie lingering in the theaters for weeks.