Latest in Aroma

Image credit:

Japanese movie theaters to get Internet-controlled "Smell-O-Vision"

Evan Blass
04.12.06
Share
Tweet
Share

Sponsored Links

In yet another gimmicky attempt to revitalize sagging box office sales, NTT Communications Corp will be installing fragrance-releasing equipment (think: giant Glade Plug-Ins) in several Japanese theaters that mixes different herbs and oils to create aromas that supposedly enhance key on-screen plot elements. According to Kyodo News, NTT "will use the Internet" to synchronize the scent generators -- which are located under what we assume to be more-pricey "aroma premium seats" -- during seven scenes of the multi-theater April 22nd premier. Colin Farrell lovers will be pleased to learn that the first movie to get this 21st century "Smell-O-Vision" treatment is the actor's 2005 film, 'The New World," whose tale of love between Pilgrims and Native Americans will no doubt result in a heavy odor of turkey, stuffing, and pumpkin pie lingering in the theaters for weeks.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Fossil's latest Wear OS watches now make calls using iPhones

Fossil's latest Wear OS watches now make calls using iPhones

View
Toyota will debut its tiny city EV at the 2019 Tokyo Motor Show

Toyota will debut its tiny city EV at the 2019 Tokyo Motor Show

View
Adidas readies an entire collection of Star Wars basketball shoes

Adidas readies an entire collection of Star Wars basketball shoes

View
Mercedes app was leaking car owners' data to other users

Mercedes app was leaking car owners' data to other users

View
AT&T hikes TV Now prices by as much as $15 per month

AT&T hikes TV Now prices by as much as $15 per month

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr