Report: iPods stealing radio listeners

When I read this article at Podcasting News, I immediately saw myself. The very first iPod accessory I really fell in love with was my original iTrip FM transmitter, which I bought a couple of years ago. I have since replaced it with a RoadTrip, but one thing remains the same: It comes with me each and every time I get into the car. I can probably count on one hand the number of times I've listened to terrestrial radio in the past 2-3 years.

I don't know about your town, but where I live, radio programming stinks. Why should I sit through six or seven songs I don't like, not to mention all those extremely annoying ads, just to hear one I do? Plus, thanks to podcasting, I can get many of the great NPR shows that I enjoy.

Apparently, I'm not alone. According to Bridge Ratings, terrestrial radio's penetration could drop from 94% to 85% by 2010. Nearly 30% of respondents between the ages of 12 and 24 stated that Mp3 player use accounted for their abandoning radio. While I'm not in that demographic, I certainly share the sentiment. My iPod blows radio away.

So, what's your take? Do you still listen to radio when your iPod is around?

[Via Micro Persuasion]