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HD Radio to get $200 million advertising and retail push


We haven't heard much of HD Radio lately, perhaps due to the stealthy force of ninja assassins from Sirius and XM that dispatch the proponents of the standard, or perhaps because there ain't a lot going on. Hopefully things will spice up soon, since the format is about to get a major push from the HD Radio Alliance, who have plans to land compatible receivers in stores along with a $200 million budget for advertising and promotion. HD Radio equipment should be making it to 100 stores nationwide soon, and in-store education will be offered for consumers and employees. We sure wouldn't mind if prices dropped a bit for the receivers, but we guess availability is a good start, and you can't get much cheaper than free for the subscription cost.

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