Post has an interesting article about all the 'free' product
placement Apple has apparently received in TV shows and movies in recent years. The article states that Apple
doesn't pay for all that publicity, but the company won't discuss how their products end up helping CSIs track down
their suspect or how the iPod helps employees of The Office land a punchline.
However, the article goes on to mention that product placement is often "arranged through some kind of barter in which the show provides exposure in exchange for products or services" - doesn't that mean the placement is still being paid for?
Semantics aside, let's hope the Hollywood writers and Apple's tech evangelist don't go too overboard; the producers of NBC's The Office "pride themselves on being real" and seem to understand proper placement: "Indeed, actors on the show's drab workplace set do not use snazzy Apple computers, but rather black, generic desktop PCs." Hooray for the real world.