So you're a small content producer who wants to release high definition video, but can't pick a format for fear of alienating half your customers? No problem. CustomFlix (who also just announced deals to provide DVDs of niche TV shows) will store a digital copy of your content, and burn it onto Blu-ray, HD DVD or WMV-HD disc whenever a customer wants to buy one. They also provide services for customers who choose their own set of clips from the database, and burn a DVD with whatever you want on it.
You can already buy some HDNet programs from Amazon via this service, with the other two formats to be added "soon". Hopefully this type of service can alleviate the situation detailed in The Clicker, where smaller providers are locked out because they can't afford to support HDTVs.