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Luxury car manufacturers choose HDTV for their ads


High definition advertisements are going upmarket, with these separate releases regarding Mercedes-Benz and Lexus producing their new spots in HD.

The first focuses on the Germans, who shot their new S-class mostly in 720p (but some 1080p, maybe for Blu-ray or HD-DVD trailer releases only) and how they used Apple software to manage all the footage. The second regards the marketing campaign for the new ES 350 and how their three commercial spots set to run on network television during prime time were all filmed in HD.

Seen any other HD ads lately? The last one i noticed was the trailer for the new Mission: Impossible.

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