The jacket that says "I can afford a PS3"

E3 is well know for the plethora of free swag that finds its way into attendee's backpacks. Of course, there's also the swag you have to pay for, which technically makes it not swag, but over-priced junk. Why is it that a free t-shirt is a treasured keepsake, while one that costs $20 dollars only makes you think of the downtrodden third worlder who manufactured it for slave wages? At least buying a $200 collectible E3 2006 leather jacket makes it clear to other nerds that you can easily blow $600 on a PS3.