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Another forgettable compact from Rollei: the da6324

Evan Blass

You'd think that a company like Rollei with such a proud history of manufacturing fine cameras with quality optics would be a little more discriminating about the digital models they release under the esteemed brand name, but lately all we've seen is a bunch of generic, re-badged OEM offerings that probably don't really represent the vision of founders Paul Franke and Reinhold Heidecke. Take the "new" 6.36 megapixel da6324 that the company introduced today, which is the exact same camera we saw yesterday being sold by Pentacon as the "Praktica Luxmedia 6203" -- 3x optical zoom, 2.4-inch TFT and all. Instead of watering down the brand with forgettable $250 models like these, maybe the company should concentrate on those medium format cameras they're famous for, and leave the crowded compact digicam market to players who want to offer the consumer some innovation.

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