Not that the current prices are that bad, but seeing the cost of the 360 drop even more could potentially solidify the rest of the market for Microsoft come November.
That's what a lot of people have been saying, at least. But Chris Lewis from Microsoft has said that such a drop won't take place. "We have no plans to make any price adjustment. ... we have a great value proposition." No argument there. Cheap gamers may have been holding out for a price cut, but anyone who really wanted a 360 would have already invested by now. If you're one of those thrifty people though, you may as well go ahead and bite the bullet because it doesn't look like Microsoft will be offering the console for any cheaper than it already is any time soon.