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NY Times lauds Nintendo's "evangelical mission" [update 1]

Ross Miller

You can tell a lot about a journalist's opinion by his choice of words (e.g. "Jim was found dead / Jim was murdered / Jim was savagely murdered"); it is with this knowledge that we confidently assert that Seth Schiesel of the New York Times is totally a Wii fanboy, likening Nintendo's next-generation offering to a crusade -- an "an almost evangelical mission to rescue video games from the clutches of the sunlight-deprived, testosterone-addled, slightly gamy demographic group that has come to rule the gaming world."

The article appeared on the front page of the New York Times Arts & Leisure section, and has all of Nintendo's favorite talking points: innovation, mass appeal, a low price tag, and Iwata's branded "we're not competing with Microsoft or Sony" rhetoric -- they even touch on the DS' success (what a surprise). It's a total fluff piece, but it is just the kind of exposure that Nintendo needs if they hope to appeal to a mass audience of nongamers -- many of whom will get all their gaming news from outlets like the New York Times.

[Thanks for help with image, Liz!]

[update 1: subscription is no longer required to view the article]

In this article: DS, Wii

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