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Pizza Hut to sponsor cyberathletes

Alan Rose

Pizza Hut recently announced they will become the first fast food franchise to sponsor the Cyberathlete Professional League (CPL) and its affiliated tournaments. When engaged in league play, CPL professional and amateur members will be directed to special deals at Pizza Hut's web site, although there's no mention if this agreement also includes the Hut's Wing Street brand of chicken wings.

According to Pizza Hut marketing exec Bill Ogle, "ordering a Pizza Hut pizza and having it delivered, without having to stop a game in progress, is a huge plus for this audience." While the marketing campaign makes more sense than McDonald's "feeding the world's Olympic athletes", you might want to keep a roll of paper towels handy, lest you defile that brand new 360 controller or Zboard with sauce and grease.

Check out the CPL's Summer Championships schedule which includes tournaments for Quake 4, Halo 2, GRAW, and Project Gotham 3. And don't forget the breadsticks.

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