Creative has resorted to drumming up a little bit of their own hype in advance of a new audio player release. The "Mystery MP3 Player" looks like it will be unveiled during their upcoming sale promotion, going on from June 23-25. "Tiny with a price to match!" gives us a feeling they're going flash, and will hopefully be moving their Zen Vision:M niceties into something small enough (and cheap enough) to compete with the iPod nano. We sure wouldn't mind a Portable Media Center 2 offering from Creative, but that doesn't seem to be in the cards this time around.