Seth Stevenson, writing for Slate, makes a good point about the new Apple ads: John Hodgman (the actor portraying the PC) gets all the good lines. He's the funny, likable one. The Mac (played by Justin Long) is kind of annoying and not the least bit funny.
Sadly, I don't think Apple counted on Hodgman's rise in popularity before they shot these commercials, but does that mean the ads don't work? Since I am clearly already a Mac user I can't really judge if they work or not. I know there are a few switchers out there that read TUAW, so tell me: do these commercials make you want to buy a Mac?