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BBB largely rules for Cingular in ad battle with Sprint Nextel

Chris Ziegler

We're not sure what this means for Cingular's pending lawsuit regarding its right to claim the "fewest dropped calls," but the Better Business Bureau's National Advertising Division has issued a ruling in the ongoing marketing war between Cingular and fellow child wireless giant Sprint Nextel. Apparently, after thorough, utterly scientific analysis, the BBB has determined that Cingular can continue to claim that they have "more bars in more places," the "fastest national wireless data network" and the "largest push-to-talk network in America." They also ruled that Cingular doesn't have the right to make some claims about its B2B offerings, but all told, we imagine that the boys in Atlanta are chalking this up as a victory for their confusing, largely meaningless ad campaign.

[Via Techdirt]

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