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Women do the lion's share of mobile gaming, sez study

Chris Ziegler

Cellphones seem to have a way of busting gender stereotypes. First we hear that men are more likely than women to buy a phone as a fashion accessory (Nokia probably wishes they'd caught wind of that before showing the decidedly feminine L'Amour Collection), and now we're being told that some 59% of all mobile gamers represent the fairer sex -- at least that's what research firm Parks Associates has concluded in surveying some 2,000 Internet-connected gamers. "Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences," says Parks Associates' director of research John Barrett. Of course, if this means more games like Spore dropping on our phones, us boys say, "bring it on."

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