Sega's Scott Steinberg cheers on Sony

In an interview with Game Daily.biz, Sega of America's VP of Marketing recently spoke on the company's next-gen approach, and more importantly to you fine readers, just how awesome the PS3 is going to be. Of course they talked about the price, but more interesting were Scott's views on Sony's success depending on both the company's ability to market their console to gamers, but also to get the Blu-ray player to non-gamers alike, driving up appeal to consumers who are interested in electronics, yet may not be the biggest game-lovers around. Scott also goes on to discuss his company's recent acquisitions of Creative Assembly and Sports Interactive.