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Shouldn't Games Be Fun?

This article from The Escapist tackles the topic of boredom in video games, and having recently spent the time to grind to honored standing with the Timbermaw faction, I can certainly understand what they're talking about. At some point in World of Warcraft it's all about the grind - whether you're grinding for faction standing, grinding for honor in PvP, grinding for gold, or grinding for gear in dungeons. And when the demands of the games are no longer fun for players? Some just leave, but others bypass the rules and purchase characters or gold - allowing others to do the less interesting parts for them. From the article: "It's fair to say that many players using these services find the time commitments required of them to be distasteful - in a word, these games are boring."