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Nintendo sells 21 million DS systems worldwide

Blake Snow

The Big N announced today in a press release that the company sold "more than 21 million DS systems" in less than two years since it was first released on November 21, 2004. Vying to follow if not outdo Apple's mp3 hottie, the iPod, Nintendo said, "by comparison, Apple shipped one million of its ever- popular iPod music players in its first 19 months."

The company attributes the success to "Nintendo's overall strategy of offering something for everyone -- from five-year-olds... to 65-year-olds." Would it be a problem for Nintendo's marketing message (and their upcoming Wii strategy) if the system merely sold well to gamers?

In this article: DS

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