My mom certainly doesn't play any videogames at all, but apparently Malevivs from Eonar showed the game to his mother and got her hooked on it. And apparently other players have had the same experience. Wives, in-laws, kids-- seems like anyone who sees someone playing this game has to pick it up, try it themselves, and be amazed. WoW isn't just addictive-- apparently it's contagious, too.
Or maybe not. Personally, I haven't had any luck at all recruiting anyone to play the game with me. I haven't lived at home for a while, so the closest thing I have to an onlooker is my roommate, and he hasn't shown the slightest interest in it. Even a good friend of mine who really loves videogames (we play Mario Kart DS over the net all the time) hasn't given in, especially after hearing about my many nights spent slaving away to hit 60 more than once..
So is it me, or my family and friends? Have you recruited a family or friend to play just by showing them the game? Then again, I'm not sure I'd want my mom to play at all-- not just because it would be really embarassing to be ganked by her, but c'mon, man-- she's my mom! She doesn't own n00bs, she bakes them cookies!