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Consumers are/aren't hot for mobile TV, Part V

Chris Ziegler

It appears that despite a strong push by carriers and content providers, consumers' cold, uneasy reception of mobile video continues. This time around, LA Times and Bloomberg have the numbers, showing that a mere 9% of folks in the influential 18-24 age bracket have any desire to watch television on their handset, compared to 40% who wouldn't mind doing so on their computer. The numbers get even worse for movies -- and understandably so -- with just 6% wanting to squint their way through a film. The numbers get a little better among 12-17 year olds with 14% willing to give mobile television a shot, but still, it looks like major investments in mobile TV infrastructure could prove to be money pits if stakeholders don't figure out how to hook 'em while they're young.

[Via PVR Wire]

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