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Virgin Mobile takes top prepaid honors in J.D. Powers survey

Chris Ziegler

They may not be offering the Lobster 700, but Virgin Mobile's US outpost can lay claim to one thing: they've bested all of their peers in J.D. Powers' latest survey of prepaid services through national carriers and MVNOs. The survey of 4,000 current customers measured satisfaction with call quality, company image, account management, initial activation, service plan options, and customer service, with Virgin scoring 751 on a 1,000-point scale. Coming in a close second was Verizon with their Inpulse service, scoring 736, followed by T-Mobile, Boost Mobile, and TracFone, while Cingular's GoFone and Alltel both scored under the average of 717. Perhaps more interesting than the rankings, though, was the finding that customers of MVNOs (like Virgin) ranked their services higher in account management and cost, while direct services (like T-Mobile) fared better in areas like company image and call quality. Anyway, our congratulations go out to Virgin on that shiny new trophy for the mantel, but honestly, we'd gladly trade it for a Lobster any day of the week.

[Via The Wireless Report]

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