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The secret of Apple's success

Scott McNulty

Scott Stevenson has been thinking about why Apple has been so successful for the last few years. He points out that in each market that Apple is an unmitigated hit (MP3 players, music downloads) they were not first to market. So why do people dig what Apple is doing?

Scott's answer: Apple doesn't care what the crowd thinks. They are doing things without consulting with focus groups, or months of market research (we imagine, you never know what is going on in Cupertino). Apple seems to be fearless, and that is what is helping them soar while other companies are limping along (just look at Vista's ever receding ship date).

So, TUAW'ers, what do you think is the secret mojo that keeps Apple in the black?

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