The Entertainment Software Association (ESA) has created a new voter registration drive to encourage 18-29 year old American gamers to vote on laws that restrict video games, despite 2004 figures showing an increase in the 18-34 year-old turnout over 2000. Whether or not the video game topic can increase poll attendance, ESA president Douglas Lowenstein hopes youth activism will create a voice in lieu of old fogey politicians that dominate current representation.
ARS Technica reports: "The voting drive is a part of a larger 'grassroots' effort called the Video Game Voters Network which is designed to raise awareness of these issues amongst the public. The VGVN 'opposes efforts to regulate the content of entertainment media, including proposals to criminalize the sale of certain games to minors, or regulate video games differently than movies, music, books, and other media.'"
Note: ESA membership accounts for 90% of all video game manufacturers and publishers.